As we've pointed out before, only meat eaters are in a position to save more animals from the horrors of modern agribusiness. Therefore, we absolutely must reach out to them where they are. Or, as VO's President Jack Norris put it (quoted here), we want a vegan world, not a vegan club.
This new world won't come about via a fundamental change in human nature, but by creating a world where making ethical choices is as easy as the current status quo.
And we are making progress! Phil, of VeganStore.com, passed along this recent story, Tastes Like Chicken: The Quest for Fake Meat.
As discussed in the links above, this is a necessary step to change the world for the better!
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