Max passes along this interview with Jonathan Safran Foer, where he talks about why to focus on college-age students, why not to make purity the message, etc.
Related to the last point (in his last answer), we received this leafleting report from Kris and Taylor:
At Fullerton College, several students wanted to get involved and signed up to leaflet or join the animals rights club-in-the-making! One student read through the leaflet and said to her friend, "I'm going vegetarian." Another student read through the leaflet and said, "This is so sad!" I saw him read it over a couple times and then share it with his friend. One guy stopped to say he liked meat too much. I said, "If you ate a little less you can help reduce the suffering of animals." He said, "You're right. God bless you for what you're doing."