Business Insider goes behind the scenes:
Chickens are turned into this goop so we can create delicious chicken nuggets and juicy chicken patties. It's obscenely gross and borderline alien ... because it's crawling with bacteria, it will be washed with ammonia, soaked in it, actually. Then, because it tastes gross, it will be reflavored artificially. Then, because it is weirdly pink, it will be dyed with artificial color. Yeah, that's just disgusting.
But as disgusting as it is, the author doesn't care!
So as not to leave you with a bad taste in your mouth, here is a quote from Jon:
A great day at Western Illinois University, where I reached over 900 students. One young woman let me know she was so inspired by the booklet that she posted it to her Facebook page. One guy was wearing a Carcass shirt. I mentioned that members of Carcass were surprisingly pro-veg. He said that he knew, and there were a few other similar bands who were veg. He mentioned that he was eating more veg meals these days and happily accepted a Guide.
When out doing this work, we'll occasionally get a snide comment or two. But such comments will most certainly be offset by those whose lives will be radically impacted by our willingness to be brave and speak up for the animals. It's so vital that we get out to do this.