A Different Matt passes this along:
I got this survey from Supermarket News today. It’s for supermarket industry executives and pertains to consumers’ attitudes/habits about certain things. A few questions ask about “vegan/vegetarian” items. The whole thing took me under 2 minutes. I just checked any old box for the questions that didn’t have to do with veg stuff (virtually all of them).
Its probably worth getting a bunch of folks to do this and check the veg boxes to indicate a high level of support for those products. The survey results will be in the next issue of Supermarket News, which is a leading publication for execs in that industry.
Bonus link: Erik takes apart Pollan (again). Double bonus: Vegan wins on price!