Even though there are endless websites with vegan recipes (over five million links via Google!), and hundreds of vegan cookbooks (346,000 links!), many seem to consider "recipes" some kind of forbidden knowledge.
But there is no mystery to eating vegan. Or, rather, there is nothing magical about flesh, dairy, or eggs that keeps people from being able to cook something vegan without a shaman's knowledge and special incantations.
Indeed, it is entirely possible that many people are intimidated by the idea of veganism because of the mysticism about "vegan recipes," with obscure, bizarre-sounding ingredients, as well as the often tacked-on agendas (raw, local, fat-free, unprocessed, etc.).
Take back vegan cooking from the adzuki beans and Job's tears!