Tuesday, November 30, 2010

Understanding VO: "Switch"

One of the ways Vegan Outreach makes sure you get the biggest bang for the buck is by studying widely -- marketing, psychology, sociology, etc.

A new book useful for people seeking to improve their activism is Switch: How to Change Things When Change Is Hard, by Chip and Dan Heath. We now have a summary of this book, covering how it applies to our work together for the animals.

If you want to understand Vegan Outreach better, please give the overview a read today!


Monday, November 29, 2010

Vegan Outreach Summary from VegNews

VO’s approach, simultaneously pragmatic and forward-thinking, focuses on engaging those who are deemed most open to lifestyle changes: namely, the young, and, in particular, college students. Perhaps more importantly, its philosophy extends well beyond mere “vegan” outreach as a practical recognition of how vital it is to meet people where they are, not where animal advocates want them to be.
“The Road to Vegetopia,” VegNews

Thanks to everyone who has contributed to continuing and expanding this work! If you haven't yet had your donation doubled, please do so today! You'll be sure to get the biggest bang for the buck!


Sunday, November 28, 2010

Podcast and Feedback

Here is a podcast interview that some of you may have seen mentioned on Facebook.

And feedback that came along with a Thanksgiving day booklet order and donation:

After reading your booklet, I was moved to tears and, subsequently, vomited for several minutes. I will do everything in my power to share the truth about agribusiness with my friends, colleagues and loved ones.


Wednesday, November 24, 2010

Vegan Thanksgiving

Over three million results for Vegan Thanksgiving! For example, Vegan Thanksgiving Recipes 2008 – A Feast by Robin Robertson.

What is your favorite website for Thanksgiving, and/or your favorite thing to eat on Thanksgiving? Please let us know at VO's Facebook page!


Tuesday, November 23, 2010


My favorite piece of feedback from the 11/24 Enewsletter:

At Western Kentucky University, most students were interested in my message to help stop violence. A student came up to let me know that after getting the booklet she had viewed the video footage of poultry slaughter on the Vegan Outreach website and actually threw up.

One animal agriculture student let me know that we are destroying agriculture. Good to know.

—Joe Espinosa, 9/28/10


Monday, November 22, 2010

Update from Jon Camp

After being on the road for 48 days, I'm home from my latest tour. Stats for the tour: 44 schools hit, 40,570 Vegan Outreach booklets distributed, 9 talks given, 1 radio interview, 6,256 miles driven.

Profuse thanks to those of you who housed me, who leafleted with me, who organized a talk for me, and to everyone who makes this work happen through financial support. Every single day of outreach was positive!

It's incredibly heartening to see so many individuals making changes as a result of receiving one of our booklets.

Today, you can support Jon's work and have your donation doubled, dollar-for-dollar!

Help Jon reach more people in 2011 by making a secure, tax-deductible donation. Thanks!

Sunday, November 21, 2010

Sunday Funny (and Feedback)

From Iain:


I was handed an Even If You Like Meat booklet at my school today, and I immediately checked into the website!  I had been a vegetarian before, but began to eat meat again while studying abroad in Germany for a year. However, after receiving the booklet today, I realized that I felt that being vegetarian was something I needed to do. I know that I am just one person and cannot make as large a change just by boycotting farms and slaughterhouses alone, so I would be very interested in receiving pamphlets and handing them out to increase other people's awareness of the animal cruelty going on right under our very noses.
-LW, 11/4/10

Friday, November 19, 2010

Thursday, November 18, 2010


The times, they are a changin'!

Lauren, the Queen of All Things Design, notes:

I got a free Tofurky Feast (3.5 LB box, now with Amy's choc cake) from ShopRite yesterday -- first year ever it's been offered as alternative to bird corpse or cheese lasagna. Note that ShopRite is about as far from Whole Foods as you can get.

Even getting into the pardon game! (Thanks, Jessica!)

Here at the "office," though, we make seitan and gravy (and everything else).


Wednesday, November 17, 2010

Why It Matters

Today's Enewsletter has a backlog of news. Here are some more links:

Thanks to everyone working to end these horrors.


Tuesday, November 16, 2010


Vegan Outreach’s 2010 print newsletter is now available online (PDF). Articles include: Sizzling Summer!; Being Vegan Is the Least I Can Do; Who here thinks that is enough?; Team Vegan Rocks!; and Adopt a College: One Year, One Million Students!

If you’d like to learn more about Vegan Outreach, please take a moment to peruse this annual summary. To receive a hard copy for yourself, or copies to distribute in your area, please contact us!

Monday, November 15, 2010

Vegan Outreach: Favorite Veg Organization!

Email from VegNews Magazine:

By now you've probably heard the buzz... the Veggie Award buzz. Vegan Outreach has been named "Favorite Vegetarian Organization" in the 2010 Veggie Awards! 

Published in our November+December holiday issue, the annual awards are the largest survey of its kind in the world, with 46,000 readers voting.  

With 210,000 readers in 38 countries, VegNews Magazine is thrilled to honor you with a prestigious Veggie Award. Congratulations again! 

Thanks so much to everyone who has made Vegan Outreach what it is today.

Tomorrow, together, we'll accomplish even more!


Sunday, November 14, 2010

Sunday Funnies, Nov 14

From Kristin:

PS -- did anyone notice the inadvertent "funny" in yesterday's post?

Thursday, November 11, 2010

Podcast Thursday: Wild Talk

Jon, always keeping up on the latest podcasts during his cross-country travels for the animals, came across this excellent Radiolab:

Wild Talk


Wednesday, November 10, 2010

When We Say "Every Day," We Mean It!

Jack (who has been on fire at his blog) points out Adopt-a-College's daily totals page, where you can see how many new people have been directly handed a booklet by VO activists. For example, the last week for which most reports are in:

FNov 5, 201010,630
ThNov 4, 201010,816
WNov 3, 201011,226
TuNov 2, 201011,003
MNov 1, 201010,306
SunOct 31, 201012,831
SatOct 30, 20104,289

As we point out in today's Enewsletter, this is only possible because of your efforts -- your time doing outreach, and your donations to print and ship more booklets.


Tuesday, November 9, 2010

News and Feedback

From Paul: The Rise of the Power Vegans

From Erik: The Government Is Not on Our Side (another summary: Your Taxes Subsidize Cheese)

More Erik: Israeli Factory Farmers Desperately Seeking Hidden Webcam

And finally, some feedback that captures the idea of reaching as many new people as possible so as to have maximum impact, rather than only promoting your personal philosophy:

Thank you so much for offering a brochure like Even if You Like Meat that lets people know it doesn't have to be all or nothing. So many people that I know are much more open to hearing about the suffering that goes on in factory farms if I suggest to them that they don't have to go vegan to make a difference. Hopefully, some people will make the choice to boycott this horrible industry entirely, but it will do a world of good if many will just reduce their consumption.
-CC, 11/4/10 

PS -- thanks so much to everyone who has taken advantage of the new matching challenge!!

Monday, November 8, 2010

13 Million ... and YOU!

Yes, that's right!

We recently distributed our 13,000,000th booklet!

Now here's the important point:

This didn't happen because of the government.
This didn't happen because of a corporation.
This didn't happen because of a million-dollar celebrity grant.

This happened because of YOU!

No company handed out these booklets.


No foundation paid for to have the booklets printed and shipped.


The countless lives changed forever
The countless animals spared a life of torture and slaughter

All because of YOU!

We simply can't say it enough – you are the key. And you – yes, YOU! – should take pride in every single booklet that opens another heart, another mind – the real results every single day!

Please remember: How soon we, together, reach the next million, five million, thirteen million – again, this depends on you! 

Please continue to be a part by doubling your contribution today! Thanks!

Sunday, November 7, 2010

Rally to Restore Sanity and/or Fear

Aaron Ross:

HLP and AAP joined forces on Saturday [Oct 30] for an incredible day of outreach at Jon Stewart's Rally to Restore Sanity. From 9am-4pm we continually leafleted until we had no more booklets to hand out. The crowd was a little tougher than expected but the people who took a leaflet seemed to genuinely want one. We definitely made an impact and hopefully restored the sanity of people's eating habits! 

A bit of the Rally's flavor.

Friday, November 5, 2010

Friday "Video"

In case you didn't see it last year, here is the summary slideshow:

Together, We've Accomplished So Much!

(Navigation arrows at bottom.)

What we accomplish together in 2011 depends on you!

If you can, please take advantage of the Matching Challenge.

Thanks so much, and have a great weekend!

Thursday, November 4, 2010

Kenyon Results -- The World Needs to Know

Yesterday, Vic Sjodin and Brian Wink reached nearly 1,000 of Kenyon College's 1,400 students (the school had never been leafleted before). Vic reported:

We saw lots of students reading and had several profound talks. Also overheard that an English class discussed the booklets.

Best part of day for me was when three students and a professor were grilling me about sustainable meat etc, I conceded it was better than factory farming but held firm against killing when not necessary. Compassion is putting yourself in the place of the victim and I'm sure pigs, chickens, deer, lobsters don't want to be killed.  Its as simple as grabbing from one shelf and not the other.

Vegan Outreach then received this email:

There were a couple of people handing out your leaflets at my school, Kenyon College, today.  Although I have been a vegetarian for over seven years, your booklets really helped renew my dedication to the cause.  I REALLY appreciated that they weren't polarizing like other organizations. Your leafleters approached the vegan/ vegetarian issue in a very reasonable way.  PLEASE keep up the good work -- the world needs to know.

As you know, this work can only continue with your support! Thanks to everyone who has had their donation doubled with the new matching challenge

If you haven't had a chance to yet and want to let the world know the truth, please click over and make a contribution today!


Wednesday, November 3, 2010

Empathy and Intelligence

Iain passes along this article:

Empathy is What Really Sets Vegetarians Apart

Which was posted in reply to:

Why Vegetarians Are More Intelligent than Meat Eaters

While IQ is generally assumed to be relatively constant over a lifetime, empathy can obviously change. So the question then is: do people who naturally have more empathy become vegetarian, or do people who go vegetarian become more empathetic?

PS -- thanks to everyone who has given to the matching already!

Tuesday, November 2, 2010

Long-Lasting Results!

Jon met Matthew at the recent Charlottesville Vegetarian Festival: "He's been vegan since receiving a Vegan Outreach booklet at Carnegie Mellon University back in 1994 [the year Ellen was born], very shortly after VO was founded."

He got the booklet either from me or Jack, or took it from Anne's office door at CMU, which how long-time members Ross and Tonya found out about VO and went vegan.

How many people go veg in 2011 is up to you! Please take this opportunity to click here to make a contribution to VO's matching challenge, and have your donation doubled, dollar-for-dollar!



Monday, November 1, 2010

Nov. 1! Double Your Donation for the Animals!

Yes, that’s right:
Doubling days are here again!
Interested in helping you get the most bang for their buck, a group of Vegan Outreach supporters have put together a new matching opportunity for everyone!
This means that today, your donation to Vegan Outreach’s work will be doubled, dollar for dollar!
You can use a credit card to make a secure donation online, or send a check or money order to:
Vegan Outreach | POB 30865 | Tucson, AZ 85751
Every day, Vegan Outreach activists are taking the animals’ case directly to thousands of new people, changing lives and changing the world!
Please be a part of this vital work!
Please click over to our secure donation page and make a tax-deductible donation today.
And today, you will reach twice as many people!
Thank you so very much!