Friday, December 31, 2010

Thanks! Here's to an even better 2011!

Thanks so much to everyone who made 2010 such an incredible year for our work together for the animals! A record 564 activists took part in VO’s Adopt a College program. These amazingly dedicated folks handed a booklet directly to 1,202,629 students at and unbelievable 1,167 different schools – in all 50 states and across Canada, in all weather! They enlightened an additional 551,813 at concerts, festivals, walkathons, etc.

Overall distribution in 2010 topped 2.1 million booklets!

Your hard work and generous contributions have really helped bend the arc of history further toward justice.

We are continually amazed by the wonderful, thoughtful, dedicated individuals who make up Vegan Outreach.

And together — leafleters and donors — we'll make 2011 even better!

-Matt & Anne (the Tucson office)

PS -- All checks dated in 2010 count toward the end-of-year matching challenge, even if received in 2011.

Thanks again!

Thursday, December 30, 2010

Help the Chick Forward! Mid-Thursday Update

Thanks to everyone's generosity, we're closing in on the goal!

If you can, please beat the deadline and give now to double your dollars and help us put more of the money to work for the animals! There are only hours left!

From Jon Camp

Profuse thanks and much love to all of you who have taken part in this work this semester! I’ve been involved in this since the start of Adopt a College in ’03 and I’ve been utterly overjoyed to see this effective program grow and grow and grow. Vegan Outreach is the sum of many parts, the parts being the activists and donors who involve themselves in this work.

The bottom line is that we’ve got some pretty awesome parts. Again, thank you so much to all of you who continue to put yourselves on the line with your leafleting in all weather extremes and your noble giving of funds towards this work. We should continue to be so immensely proud of the work that we do on behalf of animals.


Wednesday, December 29, 2010

Matching Update

Thanks so much to everyone who has come through so far for the End-Of-Year Matching Challenge! As you can see (and get updates on VO's front page), we're very close to being able to put all the money to work for the animals in 2011!

If you can contribute before the deadline, your donation will go twice as far!
(All checks dated before January 1 will count.)
And we'll be sure you get the biggest bang for the buck!

Best Short Summary?

I support Vegan Outreach because of their single-minded focus on saving as many animals as possible from the horrors of modern agribusiness.
Every day, Vegan Outreach strives to be more efficient and effective; every day, Vegan Outreach activists are out there, creating real, lasting change.
—Rory Freedman, coauthor of Skinny Bitch

Almost out of time to help us meet the match and have your donation doubled!

Please invest now for real, lasting change!

Together, we will save as many animals as possible. Thanks!

Tuesday, December 28, 2010

2010 = 2,000,000. 2011 = ?

In an earlier Enewsletter, this graph of booklet distribution showed the impact of the economic collapse and subsequent decline of donations.

Because of donations at the end of 2009 and throughout 2010, Vegan Outreach was able to get back to 2,000,000 booklets this year!

This clearly shows that how many new people are reached in 2011 depends on your donation today!

Please click here to make a tax-deductible contribution to the End Of Year Matching Challenge, and help us put more of the money to work for the animals.

But please give today — time is running out!

At SUNY New Paltz, Cassandra, Marguerite, and I reached 958 students. I overheard tons of conversations all day, from “That’s going to make me vegetarian” to “This is so sad – did you read it?” It’s so great to get people talking to each other about this!
—Eileen Botti

At Keene State, the acceptance rate was fabulous! Many positive interactions; e.g., two students said they got a leaflet last semester; one said she has really reduced her meat consumption, and the other is now veg because of it!
—Lana Smithson

At Allan Hancock College, the acceptance rate today was off the charts. I witnessed many people intently reading. One rather large, somewhat intimidating fellow accepted a leaflet and then said, “Aww, now you are going to make me stop eating meat!” as he flipped though the leaflet shaking his head in disgust. One young man stopped to tell me that it was this leaflet that turned him veg about eight months ago!
—Johanna Andris

At Fullerton College, several students wanted to get involved and signed up to leaflet or join the animal rights club-in-the-making! One student read through the leaflet and said to her friend, “I’m going vegetarian.” Another student read through the leaflet and said, “This is so sad!” I saw him read it over a couple of times and then share it with his friend.

At the University of Nevada, Reno, Bill Neill and I reached nearly 2,000 students. Amazing how many students told me they stopped eating meat from the leaflets we handed out last winter during the windy blizzard!
     Vegan Outreach changed my life. Reducing suffering is and must be our bottom line. I know thousands of animals will be spared from senseless suffering because of our efforts. It doesn’t get any better than that – what a high!
—Harry Pugsley

I had a great conversation with a girl while leafleting Friday. The next day, she came up to our booth and said that she read the booklet with her roommate and that they were both going to go vegetarian!
—Jon Bockman

Monday, December 27, 2010

Help Hack at the Roots – Doubling Expanded!

There are a thousand hacking at the branches of evil
to one who is striking at the root.

—Henry David Thoreau

Several donors, dedicated to striking at the root of animal abuse, have come forward to expand the end-of-year matching challenge!

We'll need your help to put all the money to work for the animals. Details here; double your donation here.

Thanks so much!

Sunday, December 26, 2010

Nikki and News

Congratulations to Nikki, Adopt a College's top Fall leafleter. She personally handed booklets directly to 74,190 students at 94 different schools!
About the picture above, Nikki (on left) writes:

At Fullerton College, I met these two, both of whom went vegetarian because of our booklets. (But they refused to have their picture taken unless I was in it.) 

And look for some exciting news on Monday!


Saturday, December 25, 2010

Merry Christmas!

And may next year, we be celebrating even better news than this year!

Friday, December 24, 2010

Friday Video: Beloved's Vegan Christmas, etc.

Jon recommends this from our friends (and major leafleters) Eleni and Rob.

Merry Days, everyone!


Thursday, December 23, 2010

Good Summary: The Last Two ENs

The last two Enewsletters -- Results and One Graph to Rule Them All -- are a great summary of how all of us, together, are playing vital roles in creating real, fundamental, lasting change.

If you know anyone interested in being a part of efficient, focused work, please share these two Enewsletters with them.

The more people dedicated to striking at the root, the fewer animals will be brutalized, and the sooner we'll bring about the new world we all desire.

If you can be a part of this work with a donation -- doubled, dollar for dollar! -- please know that we will be working, every single day, to make sure you get the biggest bang for the buck.

Thanks for your dedication to creating maximum change.

For the animals,

Wednesday, December 22, 2010

Striking at the Root

"There are a thousand hacking at the branches of evil to one who is striking at the root…" 
-Henry David Thoreau

There will always be "immediate," highly-visible branches of evil competing for our attention, until we get at the root. Latest example -- hundreds of thousands of baby chicks killed at bankrupt farm.

Of course, this kind of thing (and worse) goes on every day, unseen and unaddressed. We believe the best way forward is to end the industry.

And the only way to do that is to remove the demand.

Thanks to everyone who is dedicated to this goal.


Tuesday, December 21, 2010

Only Days Left / Lana Feedback

There are only 10 days left to help Vegan Outreach meet our End of Year Matching Challenge! Please help us put all the matching money to work for the animals!

Our ME to FL leafleter Lana recently posted this to the Adopt a College list:

Good leafleting today at Boca Ciega HS.
I recently mentioned something about wishing I could physically rescue animals from slaughterhouses. But I know rescues would never stop the endless flow of animals, and working at the root of the problem -- the consumer demand for animal products -- is the best way to help the most animals in the long run.        
As Matt recently said, "This work is both a tribute to the forgotten and the best way to create the compassionate world we all desire." The "unnamed, unseen, and uncomforted" animals are in my mind when I take this information to people, and I'm grateful to Vegan Outreach for working so hard to be practical and efficient at bringing the unseen into the hearts and minds of people. Thank you everyone for all you do.
Happy holidays and happy, compassionate New Year. 
—Lana Smithson, 12/17/10


Monday, December 20, 2010

Feedback Monday

At Laney College, a guy turned around to give me back the brochure, saying he got one last semester and because of it, he doesn’t eat meat. Later, at the College of Alameda, one young lady told me she had received a brochure at City College of San Francisco last year and it convinced her to go vegan.
—Brian Grupe

Leafleting was great today! Four teenage girls eagerly received their booklets:
     Girl #1: “Ugh, I can’t look at these pictures!”
     Girl #2 (to me): “Are you vegetarian?”
     Me: “Yes.”
     Girl #4: “What do you eat?”
     Me (while giving them Guides): “Everything other than our animal friends – easiest thing I’ve ever done!”
     Girl #1: “That’s it! Let’s do it! I can’t look at these pictures…I need to go vegetarian. Seriously, let’s do it! Now! Done.”
     Girls #2–4: “Okay; Okay; Done!”
—Nikki Benoit

At the University of South Florida, one student came up to me and said, “Can I have that chicken book?” She came back to me 20 minutes later. I said, “What do you think?” She said, “I’m going to oppose this cruelty.”
—Rob Gilbride

Today I received your booklet at the University of North Dakota. I have always been a meat eater; however, after seeing and reading the disturbing things in your pamphlet, I have decided to consume far less meat, if any at all. It is hard to believe that animals can be treated as cruelly as this. It really sickens me to see something of this nature. I am going to start my changes today!

At Indiana University, Bloomington, Darina and I heard from dozens of vegetarians– good reception and very little antagonism. We reached over 2,600 students. The very first person I offered a booklet to was vegetarian, and one of the last let me know that getting the booklet last semester is what moved him to become vegetarian.
—Joe Espinosa

At Daley College and the University of Illinois, Chicago, I heard from a number of students planning to change their diets. One woman told me, “That’s the magazine that made my daughter go vegetarian!” One young man took a booklet, then came back a couple minutes later upset. He said, “This is disgusting! I don’t think I can eat this anymore.”
—Leslie Patterson

Please keep getting results by contributing to the End of Year Matching Challenge!

We're almost at the deadline to have your dollars doubled!

Sunday, December 19, 2010

Bruce's Reflection on the Season

Bruce Friedrich, co-author of The Animal Activist's Handbook, just published this:

     An Advent Reflection on God and Animal Cruelty

Speaking of Bruce and books, he (along with a number of others) recommends Nick Cooney's Change of Heart.
(We've just started reading it here at the office.)

Saturday, December 18, 2010

A Truly Great Day!

If you ever doubt the arc of history bends towards justice, remember today.


Friday, December 17, 2010

Friday Vid: Changing Lives

Know someone not entirely familiar with our work together?

Let them see this video!

The more people who see this, the more we can expand this work ... and continue to get real results!


Thursday, December 16, 2010

Why This Matters

I know that Vegan Outreach members don't need to be convinced (or reminded) of the horrors of modern agribusiness. We each know that for every animal rescued, for every investigation released, billions of animals suffer and die, unnamed, unseen, and uncomforted.

But it is worth thanking people like Mark Bittman for helping bring these horrors to more people; it is also sometimes useful to post one of the countless investigations to boards, friends, etc.

More on this on another day; suffice to say -- this is why our efforts require the utmost urgency. Our work is both a tribute to the forgotten and the best way to create the compassionate world we all desire.


Wednesday, December 15, 2010

Concrete, Measured Results!

Ever wonder what your donations accomplish?
Want to see the results of our work together?

Make sure everyone sees today's Enewsletter!

As always, thanks to everyone who has made this possible!!

Tuesday, December 14, 2010


We have pages of amazing feedback for tomorrow's Enewsletter. Here are two I want to be sure you see:

Brian and I had a good day at Washtenaw Community College, Concordia University, and the University of Michigan, Dearborn. One girl stopped dead in her tracks and read the leaflet cover to cover! She got a Guide, of course. Others expressed interest and a few came back for more booklets. 
At Kalamazoo College (never before leafleted), Brian and I hit 40% of the population. When I went looking for the bathroom, I saw one guy reading the Even If aloud to an entire room of students. On the next floor, the teacher was discussing factory farming, likely due to us leafleting. 
I've also received some electronic feedback lately from students who had gone veg after meeting me at their school, some of whom are now activists. For example: (After meeting you and Phil). "I knew what I had to do. Since then I've gotten the chance to share what I know now with people who can finally see vegetarianism in a new light." 
—Vic Sjodin, 10/14/10   

At Cal State, Sacramento, a rancher who had taken a booklet found us later and said the information in the pamphlet was not only completely accurate, but in some cases, the treatment of animals on factory farms was worse than described in the booklet. We talked for about 15 minutes, and I could really see his wheels turning. He told me about particular animals that he raised for slaughter that he has fond memories of, he even called them by names. He agreed that all animals have unique personalities and an interest in their own lives. He also agreed that there is no true difference between a cow and a dog except that we eat one and not the other. He described times that he witnessed slaughter when the animals were still clearly alive, and he acknowledged that it was cruel. He wasn't apologetic, but very open to what I had to say. He said he only does it for the profit, and after a moment of silence, said, "I guess that's not the best justification." Wow! 
—Linda and Serena, 10/11/10 

Monday, December 13, 2010

Making a Life Worth Living

Our good friend Charlie ran across this quote, and said it put him in mind of A Meaningful Life:

“Nobody ever finds life worth living. One always has to make it worth living. All the people to whom life has been abundantly worth living have made it so by an interior creative, spiritual contribution of their own. Is life worth living? Most people seem to think that is a question about the cosmos. No, my friend, that is a question about the inside attitude of you and me.”     
-Dr Harry Emerson Fosdick, American clergyman 1878–1969  

Sunday, December 12, 2010

Saturday, December 11, 2010

Friday, December 10, 2010

2010 Update

Hey, we're looking to update last year's EOY slideshow for 2010. Got an opinion? Please head over to our Facebook page and leave a comment. Thanks so much!

Thursday, December 9, 2010

Santa, and Other Miscellany

At Champman University, he knows if you've been naughty or nice (via Nikki):

And from this column on interesting psychology / sociology studies:

Classic research has suggested that the more people doubt their own beliefs the more, paradoxically, they are inclined to proselytize in favor of them. David Gal and Derek Rucker published a study in Psychological Science in which they presented some research subjects with evidence that undermined their core convictions. The subjects who were forced to confront the counterevidence went on to more forcefully advocate their original beliefs, thus confirming the earlier findings.


Wednesday, December 8, 2010

New Interview out Today

Made Just Right has a new interview out today. Short excerpt:

What are some positive changes you’ve noticed, in your health or otherwise, that occurred since you started your diet?

My entire life has changed since I went vegan. My career has obviously changed as well, and I’ve met and had the opportunity to work with some of the most amazing and dedicated people in the world....

....So, is there any type of situation (e.g. social, survival) that would cause you to cheat on your diet? When?


I’d like to think that over time, my survival is a net good for the animals, so I think I would “cheat” on my diet to survive. But it also depends on what you mean by “cheat.” 

I’ll take medicines that have been tested on animals, I’ll drink tap water filtered with bone char, I’ll eat a veggie burger cooked in a non-vegan restaurant, etc. – all things that some vegans consider to be “non-vegan.”

But to me, “vegan” isn’t a diet or a set of rules or exclusions. Rather, my veganism is about trying to reduce as much suffering in the world as possible. To do so requires more than just making the right purchases, but also being an example that leads to more people changing their habits and diets.

You can read the entire thing here.

And please look for today's Enewsletter in your inbox. Thanks so much!


Tuesday, December 7, 2010

Immediate Results!

Nikki reports on the power of Adopt a College:

Amazing day at Santa Monica College – reached over 700 students in 75 minutes and had simply amazing conversations! First was a young body builder who was troubled with the inhumane treatment of animals and the toxins/fear you consume as a result. We chatted, I gave him a Guide to Cruelty-Free Eating and info on the Robert Cheeke, Brendan Brazier, and Jack Norris RD blogs. HE'S VEGAN AS OF THIS SECOND, YES HE IS!

Monday, December 6, 2010


Adopt a College activists have been leafleting at such a furious pace that we didn't notice when we reached our 5,000,000th student!

That's right – VO activists have personally handed one of our powerful, persuasive booklets directly to five million students!

Every single day, activists are letting more students know the truth about the hidden, vicious cruelty inherent in modern agribusiness, as well as offering concrete, understandable steps to sustainable change.

Every single booklet, every single student reached, every single new vegetarian – all because generous, thoughtful donors have contributed to Vegan Outreach.

You can be a part of this work by contributing to the End-of-Year Matching Challenge!

Five million students have learned the truth so far.

How many we reach in 2011 depends on you!

Sunday, December 5, 2010

A Great Day of Outreach

Stewart writes:

One of the kids had a friend over today. I made them pizza for lunch--Trader Joe's crust with Follow Your Heart mozzarella. She asked her friend, "Do you want some VEGAN PIZZA?" Then after, "Can we have dessert?" "Yes." "Yum! Do you want some VEGAN Ice cream?" Her friend replies, "Oh yes!!" (Trader Joe's Cherry Chocolate Chunk.) Another great day of outreach....

And for those looking for Sunday Funnies, Lara points out this veg-themed strip.

Wednesday, December 1, 2010

Evidence-Based Advocacy Gives the Biggest Bang for the Buck!

Yesterday, we linked to our summary of the new Heath brothers book, Switch. This is just one example of how VO is dedicated to looking beyond what we, personally, want, and striving to get real results in the real world.

Today's Enewsletter talks more about the chance we all have to maximize the impact we have in the world. Please be sure to look for the Enewsletter in your inbox -- we would really appreciate it!

If you share our singular focus on preventing as much suffering as possible, please be a part of VO's work today!