Every once in a while, we'll hear from someone who believes society must undergo a much greater transformation than just not eating animals (generally, they mean that everyone must change to be / think like the specific vegan making the claim).
But as we lay out here, that isn't how the new world will come about:
...With our efforts, de facto animal liberation could be achieved with a whimper, not a bang. Change will not come by revolution, but through person-by-person outreach progressing hand-in-hand with advances in technology, leading slowly but inexorably to a new norm that, to most people, hardly seems different. But an unfathomable amount of suffering will be prevented.
And here is another glimpse of that future: Europe's first vegetarian butcher opens for business.