Last week, we mentioned Nick Cooney's new book, Change of Heart, where he reviews psychology and sociology research, and applies the results to advocacy.
Nick has kindly agreed to pull together the relevant research into this article on leafleting, where he concludes:
Who knew leafleting could be so complicated? Yet if we want to create as much behavior change as possible, in order to reduce as much suffering as possible, we need to think carefully about the message we use. Do we just want to express our own beliefs, or do we want to use the message that is most likely to persuade others?
Be sure to read the entire article!