Thursday, April 14, 2011

Q Thursday: No More Booklets?

Our impact on the environment is at the forefront of all our minds in the age of climate change. V. Outreach say that they give away millions of pamphlets. These are full color, 20 pages, have to be transported around the country -- isn’t there a better way now using the internet and thereby reducing V. Outreach’s carbon footprint?

You’re right, -- the internet is becoming a hugely important advocacy tool for us to use! And it is amazing -- when I met Jack and Anne, email was a complete novelty, and the web didn’t even exist yet.

But if we want to prevent as much suffering as possible, we need to change society as quickly as possible.

To do so, we can’t limit ourselves to those who will happen to be online, come across a link, click on the link, and spend the time on the site.

We must go beyond this and reach out directly to millions of people -- people who wouldn’t ever otherwise learn of the animals’ urgent plight.

-Matt
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