Monday, August 1, 2011

My Take on Why Jack’s Book Matters

Full article, and links, here. Excerpt:

...Jack’s experience is backed up in this new Psychology Today article, which indicates 75% of people who go vegetarian in the U.S. eventually go back to eating animals. 75%! In other words, if everyone who went vegetarian had stayed vegetarian, there would be three times more vegetarians in the US today! (A similar survey in the UK also showed more former vegetarians than current vegetarians there as well.)

And what is the leading cause of people going back to eating animals? The existence of “happy meat”? Ha! Peer pressure? Nope. Missing the taste? Not even close.

You guessed it – the leading reason most vegetarians go back to eating animals is because they didn’t feel healthy....

[T]he facts are clear. The biggest impacts that health concerns have on diet are: 1. Eating many, many more smaller animals, and 2. Causing people to stop being vegetarian and go back to eating animals....

[T]he way to have the biggest impact for the animals is simple:

1. Focus on the animals as the irrefutable bottom line: Buying meat, eggs, and dairy causes unnecessary suffering; we can each choose not to cause this suffering.

2. Provide people with honest, thorough, evidence-based information so they can change their diet and maintain that change.

The latter is why Jack and Ginny’s book – and their work in general – is of vital importance.

It is an absolute moral imperative that we learn and present the reality of vegan nutrition, so we can stop throwing away 75% of our efforts. The animals deserve no less.