Wednesday, December 14, 2011

Doesn't Spread Itself

One of Jack's talks is, "Does Veganism Spread Itself?" In the talk, Jack gives the details, but the punchline is: no, veganism doesn't spread itself.

In today's Enewsletter, we talk about the huge growth in vegetarianism and veganism in the United States. Last year, we pointed out the huge growth in vegetarianism and veganism on college campuses.

And although it's common sense, it is worth repeating: This fundamental change is both necessary for bringing about a better world, and it doesn't just happen on its own.

Real, lasting change comes about because of all the people who aren't satisfied with soundbites, who just don't want to fight specific cases of abuse.

Real, lasting change is driven by those who refuse to hack at the branches, and insist instead on striking at the root.

But even better: By focusing on bringing about fundamental change, we set the stage for faster change in the future and around the world -- as laid out here and here.

Thanks to everyone who has been a part of this amazingly successful work!

From Brian: Another Pledge to be Veg, at CSU Stanislaus.