Monday, December 12, 2011

What Is the Size of Our Target Audience?

Often, the people who are anti-veg are the loudest and, sadly, most memorable. But check out this recent report of a recent poll:

Seventeen percent of Americans stated that they “don’t eat meat, fish, seafood, or poultry at many of my meals (but less than half the time)” and 16% don’t eat these foods at more than half of their meals (but not all the time). Thus, 1/3 (33%) of the country are eating vegetarian meals a significant amount of the time (in addition to vegetarians)!

In a 2008 Vegetarian Resource Group national telephone survey, 40% said when eating out they often order a dish without meat, fish or fowl. For those of you trying to get a handle on the population very interested in vegetarian foods, though not vegetarian, it appears to be 30% – 40% of the country.
Heidi Cohen-Wolff expands the
circle at Mesa College.

Reviewing the entire poll, they conclude:

48% Thus we estimate this is the audience for good tasting vegetarian foods that fit individual needs.

This matches almost exactly with the 49% estimated here.

We know what an opportunity this is, so every day, we are providing compelling, honest, and thorough information to thousands of interested individuals!

If you'd like to reach and motivate twice as many of these people, please give a special, tax-deductible donation to VO's matching challenge.

How many we reach in 2012 depends on you!