As we've pointed out, people in the US are eating fewer and fewer animals. Agribusiness has given up trying to spin it as just part of the recession; as Jim Lochner, chief operating officer of Tyson, admits:
"We are operating in a different world than we were a few years ago," Lochner said. "After decades of steady growth, U.S. per capita consumption of protein [sic!] declined 11% from the peak in 2006, a trend that is likely to continue."
|Carla Wilson reports: "This guy talked to Bryan after reading the booklet|
and said he had no idea. He said he knew a cow was a burger
but had never thought about it further."