Thursday, March 8, 2012

It Rocks to be Proven Right

In various posts (e.g., 1, 2), we've pointed out the sharp decline in the number of animals eaten in the U.S., even as the economy and population grow. And the industry has stopped spinning this as simply a result of the 2007-09 recession, but a the state of our truly "different world."

Now, as VO hypothesized almost exactly five years ago, cruelty-free products are the future, with even big ag recognizing this. Visionaries in the industry want to get on the bandwagon. Even the industry mouthpiece, Meat and Poultry, is asking, Are meat analogs in industry’s future?

“Who better to make meat analogs than meat processors themselves?”

[I]nnovative meat analog products keep entering the marketplace and are something to take note of....

These are just a few meat analog products on the market and they are impressive....

[T]here are an increasing number of consumers seeking convenient, value-added products they perceive as being healthier alternatives, as well as being better for the environment. And of course, animal activists and vegetarians, in particular, love the fact that such products contain no animal protein.

(Obviously, it should go without saying vegans don't have to buy these products, but this -- Tyson selling Chik'n rather than chickens -- is the path to animal liberation.)