John sends this story of four of those booklets:
Katherine, Julia, Lisa, and Jessica said the booklet made them sad. I offered the idea that they make me sad too, but that we don't hand them out to make people sad; we hand them out to help you make the connection between the food you eat and how it directly impacts the lives of hundreds of animals. They were all excited about ordering a Guide to Cruelty-Free Eating, and Jessica specifically said that she's going to become vegetarian right now!
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