Sunday, September 2, 2012

How to Get More Meat-Eaters to Help Animals

Give them what they want!

Beyond meat: The most real faux chicken ever

The first time a vegetarian tastes Beyond Meat’s ersatz animal flesh, he’ll feel delighted and queasy at the same time. There’s something about the way these fake chicken strips break on your teeth, the way they initially resist and then yield to your chew, the faint fatty residue they leave on your palate and your tongue — something about the whole experience that feels a little too real.

“My first reaction was, if I was given this in a restaurant, I’d get the waiter to come over and ask if he’d accidentally given us real chicken,” said Biz Stone, one of the founders of Twitter, who has been vegan for more than a decade....