Saturday, September 15, 2012

Jon's Report: Facebook Ads

Thanks so much to Jon for the many, many hours he's put into this; thanks also to everyone who has helped him out!

Thanks to the generous support of a donor and website assistance from the Humane League, Vegan Outreach has launched our first Facebook online ads campaign! We set up ads featuring prominent animal-friendly musicians and actors who are popular amongst today's youth; these ads show up on the sidebar of teenage and early-20-somethings Facebook page. The ads encourage individuals to watch this video created by Mercy For Animals, which exposes the wretched conditions that farmed animals endure day in and day out on modern factory farms and in slaughterhouses.

Since starting the ads in early July, over 3,000 individuals have clicked to watch the video. And because of the comments section on the video page, everyone who comments automatically sends the video link to their Facebook friends' news feed, leading to 30% more individuals watching it. This means that roughly 4,000 individuals have already watched this video, thanks to our ads.

By visiting our video page, you'll see that this method of advocacy generates a lot of positive feedback! By coupling online ads with our provenly-effective leafleting efforts, we'll be winning thousands of hearts and minds this coming fall!