Thanks to the generous support
of a donor and website assistance from the Humane League, Vegan Outreach has
launched our first Facebook online ads campaign! We set up ads featuring
prominent animal-friendly musicians and actors who are popular amongst today's
youth; these ads show up on the sidebar of teenage and early-20-somethings
Facebook page. The ads encourage individuals to watch this video created by Mercy For Animals,
which exposes the wretched conditions that farmed animals endure day in and day
out on modern factory farms and in slaughterhouses.
Since starting the ads in early July, over 3,000 individuals
have clicked to watch the video. And because of the comments section on the
video page, everyone who comments automatically sends the video link to their
Facebook friends' news feed, leading to 30% more individuals watching it. This
means that roughly 4,000 individuals have already watched this video, thanks to
our ads.
By visiting our video page, you'll see that this method of advocacy
generates a lot of positive feedback! By coupling online ads with our
provenly-effective leafleting efforts, we'll be winning thousands of hearts and
minds this coming fall!
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