Saturday, September 29, 2012

Understanding VO: Switch

One of the ways Vegan Outreach makes sure you get the biggest bang for the buck is by studying widely -- marketing, psychology, sociology, etc.

A useful book for people seeking to improve their activism is Switch: How to Change Things When Change Is Hard, by Chip and Dan Heath. We have a summary of this book, covering how it applies to our work together for the animals.

If you want to understand Vegan Outreach better, please give the overview a read today!