Monday, December 17, 2012

Does Compassion Spread Itself?


One of Jack's talks is, "Does Veganism Spread Itself?" He gives the details, but the shocking punchline is:
No, veganism doesn't spread itself.

In a previous postwe talked about the decline in consumption of and demand for animal flesh. Last year, we pointed out the huge growth in vegetarianism and veganism.

And although it's common sense, it is worth repeating: This fundamental change is both necessary for bringing about a better world, and it doesn't just happen on its own.

Real, lasting change comes about because of all the people who aren't satisfied with soundbites, who just don't want to fight specific cases of abuse.

Real, lasting change is driven by those who refuse to just hack at the branches of evil, and insist instead on striking at the root.

But even better: By focusing on bringing about fundamental change, we set the stage for faster change in the future and around the world -- as laid out here and here.

Thanks to everyone who has been a part of this amazingly successful work! And if you haven't had a chance to take advantage of the Matching Opportunity, please take a minute to be a part of this effective and necessary work!

From Brian: Another Pledge to be Veg, at CSU Stanislaus.