Saturday, June 30, 2012

Thanks, and Why

As of this posting, there are 8.5 hours left to contribute to Team Vegan. Thanks so much to everyone who has been gathering up last-minute donations!

The great John Oberg sent along this picture from the latest Warped stop:

Emily (left) went vegetarian a year ago to the day as a result of getting a leaflet from us last year at Warped! Her friend Melissa was really interested after Emily talked about it and said she would read it.

This is why VO has emphasized giving to Team Vegan so much: your donations change lives! Emily and Melissa wouldn't have gotten these booklets if not for generous donations in the past. And your donations to Team Vegan 2012 will change more lives in the future -- people who otherwise may never have learned the truth behind their food choices.

This is a long way of say: Thank you for your support! Every time you give, you make a difference.

Friday, June 29, 2012

Two Pics, with Tick (Tock)

Why does June 30's Team Vegan deadline matter? Here are two pics we received today showing what you make possible with your donations!

Ben, Joseph, Rachael, John, Bryce, Danny, Jen, and David (w/ Zubair and Beau)
leafleted Warped Tour in ~110 degree Phoenix heat! 
Casey met this science teacher who has been veg since
being handed  a booklet 5 years ago by Eileen.
As of right now, there are only a few hours left to beat the midnight Saturday deadline. Please give whatever you can, and help more people go veg!

Thursday, June 28, 2012

Tick Tock!

The deadline for giving to Team Vegan is midnight Saturday! Thanks so much to the many, many people who have given to reach more people and bend the arc of history further toward justice!

If you can, please click over and give right now! And if you know anyone who wants to have their contribution get the biggest bang for the buck, please send them the link! You will change more lives come this Fall semester!

Thanks so much!

PS: We're sending out a special, last-minute Enewsletter tomorrow. You can have a sneak-peak today!

Wednesday, June 27, 2012

Watching the Arc of History Bend

Monday, we showed graph of the decline in animal consumption by animal type. Above is the overall graph, showing just how steep the decline has been.

We often talk of the arc of history, which we each bend toward justice with our work for the animals.

Above, we can actually see it bend.

Because of this decline, over a billion fewer animals have been raised in the torturous conditions of factory farms, compared to a continuation of the peak level.

Because of this decline, over a billion fewer animals have died horrible deaths in industrial slaughterhouses.

It is very simple: You can drive this down even further with a contribution to Team Vegan today!

By giving today, you can put the matching money to work for the animals.

By giving today, you can immediately double your donation, dollar-for-dollar, and then double it again on Sunday!

Our work together depends on your support. How many people stop eating animals depends on your support.

Please click here to give a fully tax-deductible donation to someone specific on the team, or here to give to the entire team.

Your support will bend the curve -- further toward justice!

Tuesday, June 26, 2012

Graph Number Two

It is really simple: When more people donate to Vegan Outreach, more new people get a booklet, and more people choose to stop eating animals!

There are only a few days left to help us meet Team Vegan's matching goal! Please consider a contribution today, and your dollars will be double-doubled!

Please click here to make a contribution to someone specific on the team, or here to make a contribution to the entire team!

Thanks so much!

Monday, June 25, 2012

Graph Number One

The first of two graphs on people eating fewer animals, or: why it is a good idea to support Team Vegan; from January (please also see this for more details):

Mark Bittman explains; excerpt:

...[E]ven though excess supply kept chicken prices lower than the year before, demand dropped.

Some are choosing to eat less meat for all the right reasons. The Values Institute at DGWB Advertising and Communications just named the rise of “flexitarianism” — an eating style that reduces the amount of meat without “going vegetarian” — as one of its top five consumer health trends for 2012. In an survey of 1,400 members, more than one-third of home cooks said they ate less meat in 2011 than in 2010. Back in June, a survey found that 50 percent of American adults said they were aware of the Meatless Monday campaign, with 27 percent of those aware reporting that they were actively reducing their meat consumption.

I can add, anecdotally, that when I ask audiences I speak to, “How many of you are eating less meat than you were 10 years ago?” at least two-thirds raise their hands. A self-selecting group to be sure, but nevertheless one that exists.

In fact, let’s ask this: is anyone in this country eating more meat than they used to?

We still eat way more meat than is good for us or the environment, not to mention the animals. But a 12 percent reduction in just five years is significant, and if that decline were to continue for the next five years — well, that’s something few would have imagined five years ago. It’s something only the industry could get upset about. The rest of us should celebrate. Rice and beans, anyone?

Sunday, June 24, 2012

Two Simple Reasons to Support Team Vegan


Following the success of Team Vegan 2011, Vegan Outreach leafleters reached a then-record 881,191 students at 918 schools during Fall 2011 -- 27% more students reached than ever before!

That record didn't last long! 

Because of the incredible generosity of our members during 2011’s end-of-year fundraiser, Vegan Outreach has been able to print and distribute a record number of booklets during the first six months of 2012. For the Spring term, Adopt a College activists set an amazing distribution record, reaching 894,878 students at 1,013 schools!

That's right: 894,878 students at 1,013 schools! 

These records, and the countless lives changed, are the direct consequence of contributions to Vegan Outreach’s work. If you gave to VO’s end-of-year fundraiser, these are your records.

If you want to inspire even more people to go vegetarian this Fall, there are just a few days left to take advantage of Team Vegan’s double-doubling challenge!

Please click over to the Team and help us put more matching money to work for the animals. The matching pool has been extended to $115,000!

It is easy -- with just two clicks, you can give a contribution to the entire team, or any of the amazing team members, and have your money doubled immediately, and then doubled again on July 1!

With your secure, tax-deductible contribution today, you can create four times the amount of change in the world!

Thanks so much!

Saturday, June 23, 2012

Record-Setting Day at Pomona!

Nikki reports:

Oh my! What an EXCELLENT well solar-powered machine we were tonight -- WHOA! Yvonne and Stewby: two of the worlds greatest cogs in the wheel of success. Poetic...we wanted for nothing. Had them LINE UP, or they'd take a booklet off the top of our stack...hands were coming out from all angles to snag a booklet!

Awesome...with awesome sauce... Love love Warped Tour season!

Friday, June 22, 2012

Your Donations at Work!

John sends these from the Denver stop of the Warped Tour.

Jamie and Allesandra: former vegetarians now on their way back back.
Hulya makes the animals' case.
No fence can stop Kimito!
David, Lord of the Booklet Boxes!
"Look at THAT!"

Even the security guards stopped to learn.

Thursday, June 21, 2012

Your Donations at Work: Warped SLC

John and Jeni sent these pictures from the first Warped Tour stop, in Salt Lake City. (Click for larger)

Went veg after getting a VO booklet at last year's Warped!

Wednesday, June 20, 2012

VO Donors Love You!

Yup, that's right! Several Vegan Outreach donors have come forward to double your Team Vegan donations for the rest of June. Then, on July 1, the entire doubled donation will be doubled again!!

Details in today's Enewsletter.

Click here to make a donation to a Team member, or here to make a donation to the entire team!

As always, donations are secure and fully tax-deductible.

Thanks so much to all of our incredibly generous supporters! 

Tuesday, June 19, 2012

Tuesday Tick Tock for Team Vegan

Yeah, looks like it is a go for Wednesday's big Team Vegan news! Will be in tomorrow's Enewsletter!

Laura Adkins likes her Team Vegan shirt!

Jeff Boghosian is positively aglow with Team Vegan goodness!

Monday, June 18, 2012

Health and News

Jack takes on more B12 claims. Be sure to send to anyone who argues for unproven sources.

And it looks like Vegan Outreach should have exciting news come Wednesday. Look for it!

Sunday, June 17, 2012

Leslie and John!

More of our great Team Vegan, rockin' their new shirts!

Leslie out leafletin'.
John O and buddy Clint.

Saturday, June 16, 2012

Team Triangle

Team Triangle -- Syba, Rob, and Eleni -- report:

We decided to put our newly matching Team Vegan shirts to use and hit the local dog walk fundraiser. Very warm receptions with quite a few high-school/college aged walkers. Awesome use of only 25 minutes. Got lots of comments on the shirts about town after leafleting as well...

Thursday, June 14, 2012

From Joe Espinosa: The Rise of Cobra

In an effort to make up for the disappointing numbers at UW Milwaukee on Tuesday, today I donned my favorite costume and headed to Harold Washington College. My idea was that appearing as an interesting character whose color matched the booklet would increase reception, and it certainly did -- I reached over 400 students. I remained silent on this outing simply showing the booklets to passersby to see who wanted one from Cobra. Heard from 4 vegetarians, was in 10 photos, 2 videos, and heard the Cobra battle cry 8 times.

Wednesday, June 13, 2012

Additional Links

In addition to today's Enewsletter, here are some more links of interest:

Even Newsday covers the cruelty in modern agribusiness!

New meta-analysis of veg and cancer / all-cause mortality.

Why I Marched for the Animals at L.A. Pride

And Happy Birthday to Nikki, the Queen of SoCal!

Tuesday, June 12, 2012

Bonus Link: Chickens in the US

Some interesting stats; worth sharing with anyone you know who is at least a bit open-minded.

Booklets Updated

Bulk orders for Compassionate Choices and Even If You Like Meat are now being filled with the newest version (we still have old copies at the office).

All hail GLP!

Bonus: check out the translation of this Russian article on Jon!

Monday, June 11, 2012

Give People What They Want, Part 251

Kids Just Want to Have Junk Food

The bottom-line question is: Do you want to fetishize your specific diet, or help animals? As said in the comments, "Healthy food can taste very good. The school did not pick the right replacements or they are not cooking it right. From corn dogs to quinoa? that's a crazy leap."

Saturday, June 9, 2012

Doing Our Best with the World As It Is

VO received email from someone with a chronic disease. All treatment attempts have failed (tried for four years), except for a medicine made with animal products. This individual wanted to know, "If I decide to take the medication, do I have the right to still call myself a vegan?  I know it's just a label, just a word, but it's a word that is important to me – a badge of honor that represents my commitment to saving lives and reducing suffering."

I replied:

Thanks so very much for writing, and for your commitment to making a real difference in the world.

Our mission at Vegan Outreach is to make as big a difference as possible, in whatever situation we find ourselves. Our choices are guided not by, "Is this vegan?," but "What can I do to reduce the amount of suffering in the world as much as possible?"

We need to be healthy to be maximally effective. The more work we are able to do for the animals, the sooner veganism will be more widespread, and, among other things, medicines will no longer be made from animals. 

In short, we need to do our best with the world as it currently is, and not be put off by wishing things were different, or worrying about a specific label. The world is vastly imperfect; we can't expect perfection of ourselves -- just our best. Again, the question is never, "Is this vegan / Am I vegan?" Rather, we ask, "Will this help reduce suffering as much as possible?"


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Friday, June 8, 2012

Thursday, June 7, 2012


In this old podcast, Steve McAllister talks with me about Vegan Outreach, The Animal Activist's Handbook, and other topics.

Hope you find it interesting.


Wednesday, June 6, 2012

"Who here thinks that is enough?"

By Anne Green and Matt Ball, in Boulder and Denver; originally published in 2010:

My name is Anne Green, and I’m Vegan Outreach’s Director of Operations and Development. How many people here are familiar with Vegan Outreach?

For those who aren’t familiar with Vegan Outreach, our purpose is, simply, to reduce the amount of suffering in the world as much as possible.

Well, thanks for coming!  :-)

Specifically, we work to reduce suffering by distributing our illustrated and documented booklets to new people, especially young people. By showing people the hidden realities of modern agribusiness, we provide the animals a voice, allow people to make informed, ethical choices, and create real, fundamental, lasting change.
[Read full post]

Tuesday, June 5, 2012

Messaging for the Animals, Not Acceptance

The flip side to these insights into booklet titles is the importance of choosing a message that will have the biggest actual impact for the animals, rather than be "accepted" by the most people. From AML:

Choosing the optimal message is vital. Some argue that we should appeal to self-interest by attributing great health benefits to a vegan diet. But consider, for example, how much money and time that respected health organizations have spent on the ineffectual campaign to convince people to simply add more fruits and vegetables to their diets. Furthermore, claims that veganism prevents / reverses heart disease or that meat causes colon cancer can be met not only with examples of vegans who died of those diseases, but with counterclaims that soy causes breast cancer, that the Atkins diet has been proven superior, or that people with a certain blood type can’t be vegetarian. No matter the underlying truth, the public will believe the claims that support the status quo and the path of least resistance.

Of course, if you were to ask to the average individual what is important, personal health would come before factory farming. As advocates, however, we’re not trying to reinforce people’s existing concerns and prejudices. Rather, our goal is to reveal hidden truths and have people open their hearts and minds to the idea of expanding their circle of consideration. Although few turn away from a graph of heart-attack statistics or relative water usage, and many turn away from Meet Your Meat, it isn’t because the latter is the “wrong” message. Rather, unlike abstract statistics of waste production or cancer rates, revelations of obvious cruelty cannot be debated, ignored, or forgotten; they have a personal, emotional impact and demand a real response.

Exposing what goes on in factory farms and slaughterhouses surely isn't going to persuade everyone at this time. But it is far better if 95% turn away revolted and 5% open their minds to change than if all politely nod in agreement as they continue on to McDonald’s for a “healthy”chicken salad.

Despite the efforts of thousands of people over the course of decades, trying to appeal to everyone hasn’t worked. It is well past time to give up the idea that there is some perfect, noncontroversial, self-centered argument that will magically inspire everyone to go vegan.

Monday, June 4, 2012

"Why Don't You Promote My Diet?"

Vegan Outreach often receives criticism that the meal examples / food items we mention don't measure up. We should promote only whole foods, or raw foods, or cheap foods, or organic / veganic foods, or local foods, or foods sold at vegan-only stores, etc.

As you know, validating or promoting a specific diet isn't Vegan Outreach's purpose. Rather, we seek to reduce as much suffering as possible. People who currently eat animals are the only ones in a position to make changes that help reduce suffering.

Therefore, the information in our booklets and on our main website is primarily aimed at meat-eaters who might be willing and able to consider making changes. There is no point in showing people the revolting hidden horrors of modern agribusiness if the alternative seems unappealing and/or so strange as to be beyond consideration. (Jack offers detailed and honest nutritional information as well.)

As mentioned before, we are asking people to take the first step, rather than promoting the last step. To this end, the information we present seeks to be useful, rather than thorough.


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Sunday, June 3, 2012

Sunday Funnies (Originally 2010)

Via Erik, Colbert's most recent   Thought for Food.

Bonus funny, from a Jon Camp post on the AAC list:

What kudzu is to the south, Vegan Outreach is to North America -- pervasive, quickly spreading, and impossible to control.  But unlike kudzu, we are welcomed by residents with open arms, and not sprayed at with herbicides.  Vegan Outreach: The invasive species that you'll learn to love.

Saturday, June 2, 2012

Recipe of the Week

Vegan Tacos / Chili.

Note that you can pretty much make this with anything -- broken up Boca burgers, reconstituted TVP, crumbled tofu (extra firm would be best), etc. Don't need the taco seasoning -- can add cumin and chili pepper to taste. Heck, you can just add a bunch of salsa.

I never make this the same way twice. This Tuesday I started with the Gimme Lean, adding a little garlic and half a leftover red onion. After mostly cooked up, I added some finely chopped red cabbage (about a cup). Later, the envelope of taco seasoning, turmeric (very high in anti-oxidants, according to Dr. Greger), a can of chopped tomatoes with green chilies, a can of V8, and ~4T of chia seeds. Let this simmer down, have with burrito or shells and dip (or Tofutti sour cream). The next day, we had leftovers with rice and corn chips. Delicious!