This post -- Compassionate Selling — Feel, Felt, Found -- covers some of the same material (and is free!). It concludes:
|JohnO provides info!|
As hard as it can be, we can help the animals the most by doing our best to understand human psychology and help people open their hearts and minds, as opposed to trying to win an argument. We should strive to keep the focus on the animals, not our personal views.