Six years ago, we published One Possible Future: A Roadmap to Animal Liberation, which concluded:
"Our challenge now is to expand the vegetarian market by explaining to more meat eaters the reasons for choosing vegetarian meals, while exposing them to new – though similar – products.
"The more rapidly we do this, the sooner cruelty-free eating will be widespread.... Cousin Jeb's second wife – a vegetarian since getting an Even If You Like Meat booklet from Jon Camp in 2003 – will use that as an excuse to only cook vegetarian meals – and Jeb will hardly notice the difference! Their daughter Barbara will grow up as a vegan activist, and will oversee McDonald’s shift to non-animal chicken in their sandwiches.
"Despite all the current horror and continued suffering, if we take the long view and are willing to commit to the work that needs to be done, we should be deeply optimistic. Animal liberation can be the future.... Change will not come by revolution, but through person-by-person outreach progressing hand-in-hand with advances in technology, leading slowly but inexorably to a new norm that, to most people, hardly seems different. But an unfathomable amount of suffering will be prevented.
"It is up to us to make this happen."
Since then, we've documented how more millionaires (Evan Williams and Biz Stone, Peter Thiel, etc.) have adopted the same vision of advancing technology bringing about the new world we want.
Now, the Gates Foundation is getting on bandwagon, with their new report: The Future of Food: How food scientists are reinventing meat – and how it can benefit everyone.