Friday, July 26, 2013

Switch: How to Change Things When Change Is Hard


As we write in A Meaningful Life:"Those who are successful in making the world a better place are students of human nature."

As noted throughout VO's advocacy information, and in The Animal Activist's Handbook, understanding human psychology is key to making the biggest difference for the animals. VO has always studied psychology and sociology, past and current studies, etc., when trying to create the best tools for the animals.


Here is another example, from a few years ago: a review of the book Switch, and how it applies to working for animals.

We hope you find the review helpful!

-Matt