NPR: Even Carnivores Are Putting More Fake Meat On Their Plates
From Bill Gates to Google's Sergei Brin, influential investors are putting their money where their mouth is. The pet cause of the tech world, it seems, is the need to find good-tasting substitutes to conventional animal products, like chicken-less eggs or in vitro beef, to avert environmental crisis from rising consumption.
In a survey released this week by the market research firm Mintel, 36 percent of U.S. consumers said they buy meat substitutes — even though only 7 percent identified themselves as vegetarian.
According to Mintel, sales of meat alternatives reached $553 million in 2012, up 8 percent from 2010.
"The bottom line is that vegetarians and vegans aren't the only people eating 'fake' meat — meat eaters are also exploring this newfound protein superpower," said Beth Bloom, food and drink analyst at Mintel, in a statement.
As we reported last year, the selection has gotten better — 110 new meat substitute products came on the market in 2010 and 2011.